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STAMFORD, Conn.--(BUSINESS WIRE)--Aug. 12, 2002--World Wrestling
Entertainment's(TM) Get R.E.A.L. (Respect, Education, Achievement,
Leadership)(TM) program is partnering with Weekly Reader and KB Toys to
encourage young people to read.
KB Toys and Weekly Reader are sponsoring a poster featuring WWE Superstars
Edge(TM), Torrie Wilson(TM), Mark Henry(TM), Maven(TM), Chavo Guerrero(TM) and
Lance Storm(TM) to promote reading. Weekly Reader will distribute the poster to
98,000 classrooms across the country this fall. WWE(TM) will also send the
poster to more than 1,100 public libraries to encourage participation in reading
programs.
Libraries and schools may obtain a Get R.E.A.L.(TM) reading poster free of
charge by faxing a request on letterhead to WWE(TM) at 203-328-2560.
"Creating this poster with Weekly Reader and KB Toys is a way for WWE(TM)
and its Superstars to encourage children to read," said Gary Davis,
WWE's(TM) Vice President, Corporate Communications. "This project is a
natural extension of our Get R.E.A.L.(TM) READ summer reading program with
public libraries, and is consistent with our objective to put our popularity to
good use championing important issues for young people."
"This partnership with WWE(TM) and Weekly Reader provides KB Toys with a
great opportunity to reach out to children through their local libraries and
encourage them to pick up a book to read at home or at their local
library," stated Tom Alfonsi, Senior Vice President Merchandising of KB
Toys.
"Working with WWE(TM) and KB Toys is yet another terrific opportunity for
Weekly Reader to celebrate its 100th anniversary. We are teamed up with great
partners to keep America's kids reading and thinking about the world beyond
their back yard," stated Peter Esposito, General Manager of Weekly Reader.
WWE(TM) Superstars have held a series of appearances at public libraries to read
to children. Go to parents.wwe.com to check out the summer reading recommended
by WWE(TM) Superstars.
World Wrestling Entertainment's(TM) Get R.E.A.L.(TM) is a national program that
brings WWE(TM) Superstars into senior and junior high schools and libraries
across the country to deliver positive messages on education, literacy, safety
and goal-setting. The program is built around four core attributes that can be
critical in helping youth achieve success in their lives - Respect, Education,
Achievement and Leadership.
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WWE Superstars get excited about reading |
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(photo compliments WWE.com) |
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